Congratulations to all of Rodney's Manaakitanga Awards Finalists. The Manaakitanga Awards is a celebration of local excellence proudly featuring locally produced foods, wines, beverages and hospitality. This year it will be held on Sunday 3 October at the Orewa Arts Centre from 5pm.

Advertisers

Overview

Radio is everywhere - people have radios in their cars, their houses, their workplaces and some even have waterproof ones in their showers! Research shows that people spend as much or more time with radio than reading or surfing the internet, and as you only use your ears to listen it's the medium you can consume while you are doing something else! Radio has great "share of mind" and while other mainstream media can provide good reach, only radio provides good reach plus sufficient frequency to obtain good results at reasonable costs.

Our statistics

• 27,700 people listen to Times FM each week
• 59.2% or 16,400 of those listeners are aged 15-49 years
• 65.3% or 18,100 Times FM listeners are aged 25-59 years
• Times FM has a slight female skew (51%)
• 70.7% are upper socio economic groups 1-3
• 45.1% of Times FM’s audience are Main Income Earners
• 38.2% of listeners have household incomes over $60,000pa
• 5,800 Times FM listeners intend to travel overseas by air in the next 12 months
• 19.8% regularly dine out at restaurants and cafes
• 16.9% of Times FM listeners do not read a daily newspaper
• 40.4% of listeners are employed full time
• 11,700 Times FM listeners are Homeowners, and of those listeners 39.3% are mortgage free!
• 63.5% (17,600) listeners state that news is an important topic for them
• 14,000 Times FM listeners have pets in their households
• 41.1% have purchased goods or service via the internet
• 7,100 Times FM listeners regularly purchase take home alcohol
• Over a quarter of Times FM listeners regularly purchase lotto, instant kiwi, TAB racing or sports betting, raffle or lottery tickets
• 12,200 regularly visit DIY or Garden supply stores
• 8,200 Times FM listeners have a personal interest in watching sports/listening to games etc

SOURCE: Research International Radio Audience Measurement Survey Auckland 1-2010 Cumulative Audience Mon-Sun 12mn-12mn

TimesFM's listenership beyond Puhoi is huge as the station is the only one heard clearly throughout the area.

Testimonials

“Simply put the team at TimesFM have been outstanding to deal with. Nothing is a problem and the people are fun to work but in the end, as the saying goes, the proof is in the pudding. Exposure of our business through brand ads, the regular call to action ads, the announcer ad libs, additional promotional activity and the regular phone-ins have produced outstanding results for us since we formed our business relationship with TimesFM.”

David Wilmot, Wilmot Toyota

Just a quick note to let you know how Mediaworks has affected us and our business in the 4 years we have been with the programme.  Our prime objective when we took it on was to increase our brand positioning while at the same time using it as a vehicle to introduce our team to the listeners and to promote certain properties at strategic times.  Working with you and your team we have been able to do everything we set out to do with fantastic results.   I suppose the most flattering unexpected outcome of all of this is that other real estate companies are also now doing it too.

Greg Allen-Baines, Harveys Real Estate Warkworth

Our experience has been that TimesFM  is an extremely effective vehicle to reach our customers and to promote our brand. Radio is very ‘personal’ and the effort that TimesFM has made to understand us and our business has made it even more so. We reach customers in a way that has numerous advantages over print media, and I know from direct feedback from our community and customers that our messages and the events we promote are heard and remembered.

To build and maintain a brand by radio would normally be too expensive for many businesses to consider, however the plans that the TimesFM team put together make radio advertising affordable and excellent value for money.

We love working with the crew at TimesFM who share many of the attitudes and values that are important to success in our own business.

Darryl Soljan, Ascension Wine Estate, Matakana

How to advertise

Booking an ad has never been so easy! With the TimesFM creative team your business is in great hands. We are fully equipped for the recording and production of your advert with access to a huge range of voice-over talent, sound effects and music (if applicable). The process involves you every step of the way, so the end result is always completed to your standard, allowing for changes along the way.

1. Contact our sales team and we'll send a consultant out to discuss your needs.
2. Once you've put us in the picture, we'll work on some ideas. We'll send you a script and you can make any appropriate changes. We'll then develop this into a final version.
3. After you approve the script we will record the commercial then we can send it to you on CD or via email as an .mp3.
4. Now your ad is ready to go to air.

Plus

Why not try an outside broadcast, in store at your business. What better way to draw your prospective clients into your shop/business, than to have the TimesFM team cooking up a sausage sizzle and talking about the benefits of utilising your product or service live on air for it to be heard Rodney-wide.

Download the forms

Save yourself some time by filling in these forms and returning them to us. These cover all the basic information we'll need.

Creative Brief (.xls 108k)
New Client Registration form (.doc 196k)